When to Start the Trademark Registration Process
When should you start the trademark registration process for your company, brand, or service name? The answer is, as soon as humanly possible.
The number one mistake that I have seen clients make over the 11 years that I've run my practice, is falling in love with a name and having no ability to change it. That's because if I run a trademark search for this client and advise that the name could be infringing on another trademark, the client is likely to ignore my judgement and try to file the trademark application anyway. Once they put their product in the marketplace, they will likely receive a cease and desist letter and will need to change their name anyhow.
This video goes over the importance of registering your trademark as soon as possible, and provides tips for selecting a strong mark.
To learn more, visit http://bit.ly/2jUF1ma.
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