What Exact Trademark(s) You Should File
When completing a trademark application, one of the most critical questions you will answer is what is the exact trademark you will be registering.
It’s important to look at trademarks as singular items. This means that a name, logo, and slogan should all be filed separately. They should rarely ever be combined into the same application for three main reasons:
1. Trademarks registered on their own have better enforcability.
2. Individually registered trademarks provide protection against future brand changes.
3. Problematic marks will not affect your other individually registered trademarks.
Overall, when deciding what exact trademark(s) you should file, remember to treat your marks as singular items that should rarely be registered together.
To learn more, visit gerbenlaw.com/blog/what-exact-trademarks-you-should-file/.
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