The 414 - In App Advertising - Captive Engaged Users, Minimal Advertisers [Episode 7]
The golden opportunity for brands to reach highly engaged mobile users in the least crowded online environment.
Content Covered:
The case for an opportunity with in-app and in-game advertising
The main advantages of advertising in that way
The reason why brands have not really advertised in-app and in-game previously
The recent key technological changes behind in-app and in-game advertising now being a viable and measurable opportunity
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