THE 414 - Be Bold & Brave To Win Customers [EPISODE 3]
Size and spending power does not make you invincible in marketing. In this week’s episode we learn from a true expert who specialises in promoting challenger brands and leading them to steal valuable market share from large brands and market leaders.
James Rostance speakers with Chris Cassell, MD of White Label to learn the lessons involved in winning when you’re perceptively outgunned by much larger and better funded competitors.
This will be of particular interest to start ups as the approaches covered will be hugely relevant.
Content Covered:
The ultimate strategy for when you’re perceptively outgunned by much larger and better funded competitors
What typically prevents brands and agencies from using this strategy
Golden principles to help you to success
Advice and guidance for effective campaigns
Campaign example of a challenger brand successfully claiming market share
/ jamesrostance
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