Using Google Cloud to forecast customer demand and optimize creative
Buki Froelke, senior product lead for data and AI cloud for marketing at Google, shares how Google Cloud can drive more personalized customer experiences. With tools like demand forecasting, creative analysis, and generative AI, you’ll be able to make faster audience segment adjustments and improve campaign performance at scale.
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00:00 Introduction
00:57 Solution 1: Forecasting demand
01:32 Solution 2: Creative analysis
02:29 Solution 3: Generative AI
03:02 Recap and outro
SOURCES:
McKinsey & Company, Personalizing the Customer Experience: Driving Differentiation in Retail, April 28, 2020.
https://www.mckinsey.com/industries/r...
Google/Kantar Link AI, Global, The Short and the Long of ABCDs Effectiveness, 2021.
https://www.thinkwithgoogle.com/futur...
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