GTM button click tracking step 4: Creating the button click event tag
Tracking your Call Now Button clicks with Google Tag Manager
This is video 4 in a series of 4 videos that guide you through the process of setting up click tracking for the Call Now Button in Google Tag Manager.
* This content is only relevant if your website has Google Analytics implemented via Google Tag Manager as well!*
The 4 videos are:
Step 1: Enabling the required click variable [ • GTM button click tracking step 1: Ena... ]
Step 2: Creating a custom variable for the action [ • GTM button click tracking step 2: Cre... ]
Step 3: Creating the button click trigger [ • GTM button click tracking step 3: Cre... ]
Step 4: Creating the button click event tag [Current video]
This video shows the process of setting up the actual GA event. When the trigger from the previous video occurs, the tag is what happens directly after. In this case, you set the info to pass to Google Analytics about the Button click. This information contains a Category ('Call Now Button') and an Action (e .g. 'Phone') and you can optionally add a label and a monetary value as well.
If you don't have a Call Now Button account yet, create yours for free at https://app.callnowbutton.com
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