How to do Video Marketing to Grow Your Web Design Business with Doug Dibert
Ep. 307 - When you think about the term “video marketing,” if you’re like me, your mind immediately jumps to social media reels, professional video shoots, lights - camera - action, etc.
But video marketing is so much more than that:
It can be personal thank you videos to your best clients to keep them coming back.
It can be a screen recording that you send with proposals to help land more projects
It can be a video on your website overviewing a service you offer to help sell before a lead even gets on the phone with you and more
I truly believe that in 2024 and beyond, the BEST way to stand out from the sea of web designer competition is to utilize video.
It builds trust, authority and likability better than any other medium and will help you grow your web biz faster than anything else.
Now the question is…how do we as web designers do it? What type of videos should we make? How and when do we send them?
All that and more is covered in this episode of the podcast with Doug Dibert, the founder and CEO of https://joshhall.co/magnfi (that's my affiliate link with special trial offer) the video testimonial tool I’ve been using since 2018.
We cover:
✅ How to get into video marketing
✅ Video marketing in the age of AI
✅ How to create a video for local SEO results
✅ How to use video to scale and save time
✅ The best formats for socials,
And much more.
Doug not only has a handle of how to effectively collect video testimonials from clients but he’s been in the video marketing industry for over a decade and knows his stuff when it comes to strategies on growing your business and getting web design clients through video.
And the best part is, if you’re not comfortable on video (yet), he’ll share how to make it easy to get started.
It’s all here for you!
In This Episode:
00:00 - Introduction
00:05 - Video Marketing for Web Design Businesses
04:10 - The Power of Video Marketing
13:53 - Video for Web Designers
23:15 - Consistency
35:28 - Optimizing for Local Search
43:42 - The Future of AI in Video
52:54 - Video Marketing Tips and Magnify Services
Connect with Doug and get all the links and resources mentioned in the episode at:
https://joshhall.co/307
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