ZARA SKI is everything wrong with fast fashion
HOW have I not paid attention to zara ski before now???? what started as a random photo of the new zara ski store appearing on my feed has led to a deep dive on why zara is suddenly trying to break the skiwear market, why their obsession with aesthetic over quality is kinda dangerous and an overarching analysis on fashion's efforts to get into sportswear - hope you're just as intrigued as I am!!!!
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⏱️ TIMESTAMPS:
00:00 hiii
00:50 introducing zara ski & zara ski store
02:36 reactions to the zara ski collection
04:56 zara's pivot to higher prices
05:48 analysing the zara ski collection
06:47 deep diving their quality
09:36 SKIP TO THIS PART IF U WANT x
10:25 the success of zara ski
11:36 fashion & skiwear
12:15 why is fast fashion pushing skiwear?
13:35 is zara ski unsustainable? final thoughts
15:02 byeee
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