dissecting tiktok's newest trend: underconsumption-core
talking about underconsumption on a platform built around consumption is so meta lol
overconsumption has become our new normal, to the point that it feels revolutionary to reject it: enter 'underconsumption-core', or just plain 'normal consumption' as some ppl are calling it
let's break down tiktok's newest trend and talk about why our generation is so intent on romanticising everyday life!!
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⏱️ TIMESTAMPS:
00:00 hiii
00:31 consumption-core
01:16 overconsumption is our new norm
01:46 overconsumption & celeb culture
02:12 tiktok's influence
02:54 what is underconsumption core?
03:33 the internet is divided
04:26 is underconsumption legit?
05:18 criticisms & controversies
06:28 rebranding normal consumption
07:37 will it last?
09:14 will this influence buying habits?
09:47 underconsumption IRL
10:37 important context
11:47 byeee
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