How to Use Funnel Technique in Qualitative UX Research?
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In this video, we discuss the funnel technique - an essential approach to derive in-depth results from qualitative research studies.
We talk about its essence, how to ask research questions based on this technique, and how to apply it during qualitative research, especially for usability testing.
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Chapters:
00:00 In this video
00:43 What is the funnel technique?
01:07 1st stage of the funnel technique
01:31 2nd stage of the funnel technique
01:57 3rd stage of the funnel technique
02:20 4th stage of the funnel technique
02:41 Funnel technique and usability testing
04:05 Let's wrap it up
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