How To Grow A CrossFit Gym to Over $1,000,000/yr… The Right Way
Want To Grow Your Gym? Go Here: https://biglittlegyms.com/
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About us:
If you're new to my channel, my name is Will Hurst. I'm the founder and owner of Big Little Gyms (https://biglittlegyms.com), a platform that helps gym owners scale their businesses with proven strategies and systems.
Whether you're just starting or want to take your gym to the next level, we're here to provide the tools, coaching, and expertise you need to succeed.
Over the past few years, we've helped 1000+ gym owners break free from the day-to-day grind and build businesses that run smoothly and profitably, with several hitting 6-figure profits and even 7-figure revenues.
Here's how I got here...
I started in the fitness industry with my own gym and successfully scaled it to $1M/year using the same systems and processes we now teach at Big Little Gyms.
Big Little Gyms was recognized on the prestigious Inc. 5000 list for our fast growth, which is proof that our methods work - not just for us, but for the hundreds of gym owners we've helped along the way.
Today, we've built a community of over 700+ gym owners, all benefiting from our proven framework to build and scale profitable gyms, without being tied to the business 24/7.
Timestamps:
0:00 - Intro
0:49 - Welcome to Barbell Business Podcast
1:12 - Meet Zach: From Engineer to Gym Owner
2:09 - Why Zach Opened CrossFit Kakon
3:50 - Early Challenges of Running a Gym
7:01 - How Fatherhood Changed Zach’s Business Approach
11:40 - The Importance of Building a Strong Team
17:28 - What to Look for When Hiring Coaches
23:15 - Overcoming Gym Owner Burnout
27:03 - Surviving the Shutdowns & Rebuilding
35:19 - Breaking Through the 200-Member Ceiling
42:09 - How Google & Lead Gen Helped Growth
46:55 - The Power of Reviews & Online Presence
50:45 - Why Referrals Are Key to Sustainable Growth
55:31 - Handling Member Turnover at Scale
1:02:57 - Zach’s Advice for Gym Owners Considering Mentorship
1:07:14 - Where is Fitness Heading Next?
1:16:03 - Closing Thoughts & Where to Follow Zach
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