The Big Little Gyms Story - The Journey From Gym Rags to Riches
Hi, my name is Will Hurst. I'm the chief strategist and founder here at Big Little Gyms. Back in 2011, I started my first gym and it was relatively easy.
See, back then, all you had to do to grow your gym was open it up and being much younger than I am now. I didn't have much of a life outside of my gym. I'd coach and work out all day long and my amazing wife, Erin, and awesome dog, Charlie, would just hang out there with me all day long. Talk about ride or die, right?
A couple years in, relying on nothing more than hope, I was still working 60 plus hours a week in the business. And that year working 60 plus hours a week, every week, we only made $21,460 and it was nowhere near as much fun anymore. I was completely burned out and to be honest, I was somewhat depressed and I was wondering what I was doing anymore.
Then I made "The Shift" and two years later I was coaching less than five classes per week. I no longer clean to the gym. I had an amazing reliable full-time front desk person.
I had a staff of seven coaches and an operations manager. One of the only things I still did was handle three to five new member intro consults per week. And that year my gym did over $700,000 gross revenue. I paid myself $8,500 per month on salary with an employer, matched 401k from my own company. And I only came into the gym physically to hang out, kiss babies, pet the gym dog, and work out. And in the year after I became what I call the mayor of my gym.
This is the story of how I became the Mayor of my Gym.
Watch and Enjoy!
Will Hurst
What To Watch Next
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The New Model vs The Old Model Of Running Your Group Fitness Gym
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Resources
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Website:
https://biglittlegyms.com
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About Will Hurst
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My name is Will Hurst, and I help gym owners like you grow hyper-profitable businesses with a simple—yet powerful— framework.
If you’re feeling chained to your business, and are looking to take your gym from good to great, the good news is there are tools that help us make more predictable decisions.
Are you a gym owner or manager who is wearing too many hats in your daily routine?
Our purpose is to serve and help gym owners make a shift from being an overworked and underpaid “Operator” to a thriving “Owner” by implementing simple, predictable systems that help them consistently attract new members to increase revenues, provide better services, and empower their teams so they can get free of the monotony of the day-to-day operations.
Will is passionate about improving the confidence and business accumen of gym owners. Will and his team do their part by helping gym owners rework and relaunch their gym with lucrative business models and marketing strategy.
#gymmarketing
#gymbusiness
#gymownership
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