Firestarters Ep. 12: Amelia Torode, Co-Founder, The Fawnbrake Collective
Amelia Torode spent many years leading strategy at agencies including VCCP, Good Relations Group and TBWA before launching The Fawbrake Collective, an independent strategy consultancy with a unique model based on distributed planning talent. In this fascinating episode Amelia talks about what's wrong with the current agency 'operating system', the need to move 'from large and layered to faster and flatter', how some moments in life refocus you on 'the fierce urgency of now', the challenge of running distributed teams, and why sometimes it can be hard but necessary to move on.
Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google.
Think with Google Firestarters is commissioned by Think with Google. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along!
Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod
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