Apply Scoring within the Adobe Experience Platform
Recorded at #adaptTo() 2021
https://adapt.to/2021/en/schedule/app...
Artur Rutkiewicz, diva-e
The Adobe Experience Platform (AEP) is designed to stitch different data sources into a single profile and then use these profiles for marketing or analysis purposes. In addition, the AEP has some data science resources. One way is to calculate scores, such as the RFM (Recency, Frequency & Monetary).
In this hands-on session we will demonstrate two ways how to calculate those scores (using the RFM approach as an example) and bring them into the profiles.
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