Martech without sacrificing performance: A web developer's guide to ensuring experience success
Recorded at #adaptTo() 2023
https://adapt.to/2023/schedule/market...
Ekrem Dogan, Adobe
Dominique Jaeggi, Adobe
For digital marketers seeking to increase website conversion rates, user tracking, personalization, and experimentation are essential. However, user experience is equally crucial for a website's success, especially in terms of performance. A fast-loading and smooth-functioning website can increase user acquisition and engagement, leading to higher conversion rates.
In practice, optimizing website performance and integrating tracking technologies can be conflicting. In this talk, we will outline common tracking methods and their impact on website performance. We will also examine website performance metrics, and how they relate to tracking and experimentation.
Finally, we will explore strategies, lessons learned, and best practices for mitigating the adverse effects mentioned earlier. Based on our findings, we will demonstrate how Edge Delivery Services, Adobe WebSDK, and Experimentation can support you on this journey.
00:00 Intro
00:20 Martech without sacrificing Performance
20:00 Demo - Live Optimization
34:41 Q&A
Смотрите видео Martech without sacrificing performance: A web developer's guide to ensuring experience success онлайн без регистрации, длительностью часов минут секунд в хорошем качестве. Это видео добавил пользователь adaptTo() Conference - powered by diva-e 10 Октябрь 2023, не забудьте поделиться им ссылкой с друзьями и знакомыми, на нашем сайте его посмотрели 189 раз и оно понравилось 6 людям.