I Spent 30 Days Analyzing Google's Ad Secrets and Here's What I Found
Grab the show notes, guest information, transcript at https://www.bdwjb.com/24
In this episode Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies and shares some secrets from the interview process when he interviewed for a job with Google.
We discuss the :
Subjectivity of "cheap" in marketing
The impact of AI in Google Ads
The challenges in data tracking and understanding the value of conversions
The role Google reps play in managing Google Ads accounts
The importance of aligning strategies with client objectives
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🧰 Resources mentioned or used making this episode 🧰
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➡️ Competitor Ad Analysis - https://geni.us/pipiads
➡️ Track Winning Products - https://geni.us/ppspy
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⏰ Time Stamps ⏰
00:00 In-house work offers focused expertise
05:36 Meta advertising needs to suit specific audience
09:17 Misunderstanding about ads in paid social platforms
11:38 Learning from experience, questioning performance, uncertain outcome
13:40 Privacy concerns around withheld search terms, shady
17:44 Fascination with AI
21:27 Client value and strategy
23:52 Equal value, profitable model, regardless of customer
28:39 Access to CRM, recordings, backend data
30:16 Prompt response essential; multiple ways to capture
33:38 Teleperformance hired Boris without Google Ads experience
36:33 Mutual dislike with Google due to outspokenness
40:41 Proof of concept, viable product, healthy budget, enjoyable collaboration
42:46 Weekly live hangout for Google Ads questions
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