The Marketing Secrets Of The Biggest Indie Makers with Hazel Lim at NoCode UK
Join Hazel Lim as she shares her journey from tinkerer to successful entrepreneur, revealing how she turned her side projects into profitable businesses. Hazel provides valuable lessons on the importance of marketing, even for non-technical founders, and how to leverage it effectively from the ideation phase to growth. Discover practical marketing strategies, the power of keyword research, and why sometimes, "boring" ideas can be the most lucrative. Perfect for indie makers and no-code enthusiasts looking to build and scale their projects.
Hazel's non-technical background and entrepreneurial journey
The significance of marketing from the start
B2B vs B2C vs prosumers: Choosing your target market
The role of keyword research in product development
Leveraging free tools and funnels for growth
Competing on price and finding momentum
Knowing when to pivot or persevere with your idea
Key Highlights:
0:05 - Introduction
1:02 - Transitioning from tinkering to business
1:56 - Realizing the importance of marketing
3:11 - Indie makers as top marketers
4:14 - Seven marketing strategies from successful indie entrepreneurs
4:50 - Ideation: Marketing starts from the idea
7:04 - Example from Danny Postma on keyword-centric product building
10:04 - B2B vs B2C vs prosumers: Understanding your market
14:18 - The value of "boring" ideas
16:42 - Growth strategies: Investing time or money
19:51 - Understanding and utilizing marketing funnels
22:06 - Competing on price to gain momentum
25:58 - Throwing things at the wall in one corner
28:17 - Final thoughts and connecting with Hazel
About Hazel Lim:
Hazel Lim is an entrepreneur who successfully transitioned from side project tinkerer to business owner. She shares insights through her newsletter, Juicy Ideas, where she packages learnings from successful indie makers into actionable playbooks. Connect with Hazel on Twitter @byhazellim and LinkedIn.
https://x.com/byhazellim
/ byhazellim
https://byhazellim.gumroad.com/l/Idea...
About NoCode UK:
NoCode UK is the UK's first NoCode and AI conference, bringing together visionaries, builders, and enthusiasts to explore the potential of NoCode and AI. The event features talks from industry experts, panel discussions and a hackathon. With tracks focused on AI & Tech, Founders, and Creators, NoCode UK offers deep insights and actionable advice from industry experts.
Follow us:
Web: https://nocodeuk.org
Twitter: https://x.com/nocodeuk
LinkedIn: / nocodeuk
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