Partnering with Customers to Co-create an Amazing Customer Experience
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Revolutionizing Customer Connections: Digital Strategies with Elisabeth Zornes
Partnering with Customers to Co-create an Amazing Customer Experience
Shep Hyken interviews Elisabeth Zornes, Chief Customer Officer at Autodesk. She talks about the evolution of the new customer and creating personalized digital experiences.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
1. How does digital transformation impact customer expectations and experiences?
2. What are the challenges and opportunities in personalizing the customer experience in a B2B environment?
3. How does the concept of digital-first change the way businesses engage and provide value to their customers?
4. What role does AI play in enhancing the customer experience and driving growth for businesses?
5. How can companies leverage technology and AI to provide customers with personalized insights and experiences that drive long-term loyalty?
Top Takeaways:
• The customer experience is evolving rapidly across different industries. Customers today are more informed, empowered, and sophisticated. This has raised the bar for businesses to rethink and rebuild their customer experiences to align with the changing expectations.
• When you build and enhance digital experiences together with your customers, you create something very special. You go from interacting in transactions to building a digital relationship. Companies must design intuitive and personalized digital experiences that align with customers' preferences and behaviors.
• Even in the B2B world, we need to be focused on customers as if they're consumers because that's what they're basing their stories and expectations on. Customers compare you to the best experiences they've had across all industries, regardless of the type of business are industry they are in.
• Personalization is powerful in building a great customer experience because when customers engage with brands who know them, what they are likely to do, how they want to engage, and what they need, that signals that the company is where they can continue to get value. That reliability creates trust. (This was confusing. I think adding the “them” helps. Agree?)
• Partnering with your customers is personalizing the relationship to the point where you understand so much of what your customers want and need that you can make the suggestions that will enhance their experiences, improve their businesses, and choose you over the competitors.
• The integration of AI in customer service should not be viewed as a replacement for human interaction but as a means to enhance and support human ingenuity.
• The future of customer service lies in transforming the entire organization's mindset. It is about instilling a culture where every employee understands their role in delivering an exceptional customer experience—raising service levels and delivering value across the board.
• Plus, Shep and Elisabeth discuss more ways to leverage AI in customer service and experience. Tune in!
Quote:
"There is a significant shift in terms of who our customers are. They are much more sophisticated, informed, and empowered. They are expecting a seamless experience from start to finish."
About:
Elisabeth Zornes is the Chief Customer Officer of Autodesk. She oversees Consulting, Customer Success, Partner Success, Product Support, and Renewals to help businesses drive innovation for their customers.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
Chapters:
0:00 - Introduction
1:04 - The Evolution of Customer Experience
2:17 - Impact of Digital Transformation on Customer Expectations
3:30 - Personalization in B2B Customer Experience
5:45 - The Role of AI in Enhancing Customer Experience
7:15 - Co-Creating Digital Experiences with Customers
9:20 - Leveraging Technology for Long-Term Customer Loyalty
11:05 - Transforming Organizational Mindset for Customer Service
13:00 - Conclusion
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