The brand mantra is a simple but powerful way to summarize the reason of life of your company or project. It allows you to communicate, mostly for internal purpose, the values you want to share with your coworkers. In this series of videos, we discover the definition of a brand mantra, its function and structure, as well as some significant examples. Finally, you learn how to create one for your own purpose.
Watch video Create Your Brand Mantra (4/5) - Innovation for Scientists online without registration, duration hours minute second in high quality. This video was added by user Eric Prouzet 08 December 2018, don't forget to share it with your friends and acquaintances, it has been viewed on our site 15 once and liked it people.