What Is a Hard Sell? Definition vs. Soft Sell and Characteristics
A hard sell is an advertising or sales approach featuring direct and insistent language designed to pressure a consumer to make an immediate purchase. This aggressive technique is counterproductive, often causing negative feelings and leaving little chance of repeat business. In contrast, a soft sell uses a more subtle, non-aggressive technique to avoid angering potential customers and may be better for certain goods and services or certain types of consumers.
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