Maximize Your Social Media ROI with These Simple Tips
Social media content is interesting because it's really important, but there is a certain ROI aspect that you have to wrestle with.
You have to make it cost effective. Both in time and money.
So I started building out tools to help me do it.
To make it easier.
When I talked about the tools online it was obvious there was some interest in the tools I was building.
But they weren’t ready for people to buy.
So I just kept building it.
As I launched a podcast, as I launched a YouTube channel, as I tried to distribute to these different channels... I kept running up against the workflow issues and I just kept adding to the system.
Over time it was easy enough for people to use and buy.
So that became a product.
It’s interesting how in this day and age you can just build in public and it can become a business.
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