What Google Page Experience and Core Web Vitals Mean For Your SEO
Optimizing your website for Google's Page Experience and Core Web Vitals updates can help your business rank better in the search results, leading to more traffic, leads, and revenue.
The Page Experience update aims to make a user's interactions with your website as smooth as possible. In this video, Alex from the WebFX Interactive team breaks down everything you need to know about page experience, including what you should optimize on your website and how Google's Core Web Vitals will impact your pages.
Video timestamps:
00:00:00 // Introduction to Page Experience and Core Web Vitals
00:00:18 // What is page experience?
00:00:57 // Factors that affect page experience
00:02:30 // What are Google Core Web Vitals?
00:04:01 // How to evaluate your page experience
**What is Google Page Experience?**
Page experience takes into account how your website's performance impacts the overall user experience (UX). While UX has always been important to digital marketing, this update from Google makes page experience an important part of SEO. If your website loads slowly and creates problems for users while your competitors' sites don't, you'll likely see a drop in your rankings.
Of course, page experience signals aren't the only things that determine where your website ranks in the search engine results pages (SERPs). Google uses many known and unknown factors to determine which websites appear first in the results. While page experience is important, you shouldn't forget about optimizing your content for keywords, earning links, and more.
A major part of the Page Experience algorithm update is Google's Core Web Vitals.
**What are Google Core Web Vitals?**
Core Web Vitals measure how your website loads for users.
Three Core Web Vitals benchmarks are:
▶ Largest Contentful Paint (LCP)
▶ Cumulative Layout Shift (CLS)
▶ First Input Delay (FID)
Alex explains what each benchmark means in the video. While these benchmarks are part of Google's algorithm at the time of this video's production, Google may make changes to Core Web Vitals in the future.
Want to evaluate how well your website needs to load when you're creating content around a certain keyword? We launched SERP Racer, our page speed measurement tool, to do just that.
Check out SERP Racer at this link 🔗 https://www.webfx.com/tools/serp-racer/
🎥 Check out these videos to keep learning!
What is UX design? ▶ • What is UX Design for Businesses?
How to track Google algorithm updates ▶ • How to Track Google Algorithm Updates...
📘 We also have written content on our website!
An overview of the Page Experience update ▶ https://www.webfx.com/blog/marketing/...
What is a Google core update? ▶ https://www.webfx.com/blog/marketing/...
Site speed optimization services ▶ https://www.webfx.com/web-development...
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