Intro To Data Segmentation | 4 Step Quick-Start Guide 📈
You can't be all things to all people — in general and in marketing. If you try to launch campaigns aimed at one massive group of people, you're going to waste your investment on people who don't convert. That's where data segmentation comes into play.
Data segmentation involves splitting your audience into smaller groups based on shared characteristics. This can help you a) better understand people's needs and b) focus your marketing on addressing those needs. In the end, your segmented data can help you reach more relevant people with more targeted messaging, helping you earn more leads and sales for your business.
So, how do you segment your data? Spend a few minutes with Jon as he covers the basics. In this video, he outlines 4 key steps you need to take when segmenting your audience and marketing data.
📚 Video chapters:
00:00 // Introduction
00:30 // What is segmentation?
01:57 // Step 1: Find the right tools
02:57 // Step 2: Identify segments
03:29 // Step 3: Review analytics
03:48 // Step 4: Update your segments regularly
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