How SnapChat Revolutionized The Advertising Game
SnapChat - the once small startup out of Stanford, has now become one of the most widely-used apps. BUT they do their advertising a little differently.
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SnapChat advertises through there Geofilters and Lenses. People are able to submit there own local geofilters, but advertisers can make them as well, that partner with SnapChat. The same goes for SnapChat face lenses.
The development of the internet and smartphones brought an entire new perspective to advertising and marketing. It all started with mostly banner ads on webpages. This was extremely obstructive and annoying. Eventually, it even found its way to mobile apps. Big companies like Google, Facebook and Snapchat know that this is not the right way to go.
Google created an advertising system within their services. So people can market there YouTube and websites within their platform. Facebook does a similar thing, allowing users to market their webpages.
SnapChat is one of the most unique, because for once, advertisements aren’t all that bad. They offer something to the user, such as a cool new face filter. Not only is it a good idea, but it is even better for advertisers. Instead of companies marketing their product and services to people, it is people sending advertisements to people.
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