Google Ads Customer Match lets you get extra-specific with your ad targeting. You can utilize it to get your ads in front of an audience most likely to interact with them. But how does customer match work?
Before setting up Google Ads Customer Match, you have to meet some requirements from Google, including 50,000 USD lifetime spend and a 90 day history on Google Ads. Read the ad policies here: https://support.google.com/adspolicy/...
Resident customer match expert Dan is here to explain! He'll talk about the benefits of Google Ads Customer Match, give some examples of matching in action, and show you how to set it up in your Google Ads account.
Video sections:
(00:00:16) What is Google Ads Customer Match?
(00:00:44) Customer Match examples
(00:01:25) Why use Customer Match?
(00:01:50) Another Customer Match example
(00:02:14) How to use Google Ads Customer Match
Links mentioned in the video:
-Google's ad policies https://support.google.com/adspolicy/...
-Google's data template https://support.google.com/google-ads...
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