WooCommerce One Page Checkout: How To Set It Up with Aero Checkout
WooCommerce one page checkout are embeddable checkout forms for dedicated landing pages.
In this video, I show you how to set up WooCommerce one page checkout using Aero Checkout.
To understand one-page checkouts, let’s take a quick look at how currently people buy from your store.
You run an ad campaign or email/influencer/affiliate campaign and direct people to your product pages.
Here’s how your funnel looks:
Source of Traffic - Product Page - Cart Page - Checkout Page
So there are three steps involved before he finally gives his payment details.
You must understand that this process is not really optimized.
Here’s why:
#1: The product page is not optimized – There are several links on the product page. The navigation menu links to other pages, upsell and cross-sell products etc.
So the focus is actually divided. The user has got so many distractions on the product page
#2: There are drop-offs at every step between the product and the checkout page - Stats reveal that 69 percent of people abandon their cards which means they never make it to the checkout and even at the checkout gate there was an abandonment rate of 75 percent rate.
So even at the checkout gate people actually ghost away!
Because of these two major issues which are that your product pages are not optimized and your checkout flow is not optimized for conversions, you end up losing a lot of money.
So at every step, you lose interested prospects and despite paying advertising dollars, you don’t get the results you expected!
This is exactly where WooCommerce one page checkout comes in.
It’s a dedicated landing page which explains the product in great detail and the checkout form is embedded right there.
So your prospects can explore the product in great detail and when they are ready to make the decision, all they have to do is stay on that page fill out their details to make the purchase.
So you’re eliminating friction by reducing the number of steps that it takes to make the payment.
Eliminating friction is the number one way to increase your conversions.
It goes without saying that a store that makes checkout easy fast and frictionless will obviously emerge as the winner.
This is what one-page checkouts are designed to do.
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