A/B Test Your Broadcasts to Boost Engagement: FunnelKit Automations Tutorial

Published: 19 September 2024
on channel: FunnelKitHQ
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Are you looking to boost engagement and drive more sales with your broadcast campaigns? 🤔

🚀 A/B testing is the key to unlocking higher performance by allowing you to compare different variations of your messages and discover what works best.

🗲 And there can’t be a better tool than FunnelKit Automations to set it up.

Timestamps/Chapters

0:00 - Intro
0:14 - Creating an A/B test email broadcast
0:49 - Designing the control (main variant) email
1:47 - Adding the variant A (second variant) email
2:30 - Entering the subject line for A/B testing email broadcast
3:00 - Adding the variant B (third variant) email
3:59 - Enabling smart sending for A/B testing the broadcast
5:26 - Sending the A/B test email broadcast to users
5:54 - Viewing the detailed analytics for each A/B test email variants
6:41 - A/B testing the email designs for different variants
8:05 - A/B testing use cases for emails like CTA, content, text vs graphics
8:35 - Get FunnelKit Automations and send A/B test broadcasts

🤩 Here are some fantastic email ideas to A/B test:

Subject lines and preview texts
Email designs
Personalized call-to-action buttons
Short form and long form content
Text-based vs graphic emails, and more.

By the end of this video, you'll have the knowledge and strategies to run successful A/B tests that can help you refine your broadcasts and drive more sales with FunnelKit Automations 😊

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