SSAC23: How Miami Dolphins applied data to strategize and amplify “The Moment” pres by Ticketmaster
A new coach, a marquee signing, and a promising run at playoffs, on the field the Dolphins were poised for a strong 2022 season. Before these moments happened, the analytics and sales teams manufactured their own success, ultimately selling out of season tickets and achieving other milestones to have their own historic season.
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