SSAC23: Virtual Becomes Reality: The Tour de France Femmes avec Zwift
This past summer saw the introduction of the Tour de France Femmes avec Zwift, a long-awaited women’s edition of the iconic cycling race that launched in 1903. In a fascinating modern twist, Zwift, the virtual fitness company born from gaming, was the catalyst to making it happen. In this talk, we’ll dive into how the metaverse, the pandemic, and big bets collided to make one giant leap towards parity.
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