Unilever Persil | Guess Who Won | LOLA MullenLowe
ABOUT:
The "Guess Who Won" campaign aims to inspire the next generation to engage in outdoor activities through sports by strategically placing ads in locations where children actively participate in sports in the UK, Brazil, and India. Recreating iconic moments from cricket, football, and tennis, the campaign targets specific sports markets in these countries, reaching over 100,000 kids monthly with an average exposure of 30 hours.
By highlighting the correlation between getting dirty and winning in sports, the campaign reinforces the brand's 'Dirt Is Good' platform and positions the brand as a leader in promoting outdoor activity and physical engagement among youth. Through OOH placements and engaging content, the campaign encourages youth to embrace dirt and outdoor activity to improve their odds of success in sports.
CREDITS:
Lead Agency: LOLA MullenLowe
Executive Creative Director: Tomas Ostiglia
Creative Directors: Eduardo Salles, Germán Rivera Hudders
Associate Creative Director: Diego Vieira
Creative Team: Maria Báguena, Jorge Domínguez
Head of Design: Yan Graller
Managing Director: Tom Elliston
Global Account Director: Cristina Panea
Account Executive: Sofía Perez
Head of Production: Felipe Calviño
Photographers: Ale Burset, Koke Dominiguez
Retoucher: Diego Speroni
Media Agency: Mindshare
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