Unilever Knorr |
ABOUT:
To raise awareness of the importance of vegetables in the real world, Knorr has launched a campaign in the virtual world to make vegetables more rewarding in games.
Gaming fans are invited to cast a vote in a ballot urging gaming publishers to re-evaluate their games and point systems, reflecting how vegetables are underrated compared with other food types in real life.
CREDITS:
Lead Agency: MullenLowe UK
Secondary Creative Agency: The Invaders
Global Creative Director: Carlos Rodriguez
Strategy Director: Denis Camargo
Creative Team: Jamie Warburton, Irene Pineda, Sebastian Suarez Gnecco
Head of Production: Trudy Waldron
Senior Producer: Claire Toms
Designer: Hannah Tsuji
Head of Project Management: Karen Franklyn
Creative Team: Sebastian Suarez Gnecco
Media Agency: Weber Shandwick
Media Agency: Mindshare
PR Agency: The Invaders
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