Interview With Shelly Palmer - Beyond Social Media Show
B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce on episode 362 of the Beyond Social Media Show #podcast.
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0:00 Introduction: Shelly Palmer, #cryptocurrency expert
1:59 Defining basic cryptocurrency terms
2:59 What is DeFi?
3:37 What’s a smart contract?
6:15 What is de-centralized banking?
6:27 How does blockchain work?
11:56 Is the IRS watching crypto?
12:14 Crypto taxes
13:09 Crypto is a casino
13:15 What are stable coins?
13:19 What are NFTs?
14:59 How NFTs can be used
17:25 NFTS: financial freedom for artists
17:37 No more starving artists
17:52 Pandemic impact on the arts
19:07 Crypto democratizes the art biz
22:44 Crypto & Web 3.0
23:39 How brands can use crypto
24:18 Brands have NFT FOMO
24:25 When crypto makes sense for brands
28:51 El Salvador using crypto as currency
29:05 Bitcoin is volatile
32:08 What’s a hodler?
32:43 NFT risks for brands
32:52 Understanding Tokenomics
35:10 “Look at our NFT”
35:43 War over decentralized finance is coming
38:35 Impact of decentralizing finance
41:14 Role of the metaverse
41:20 Metaverse is a shiny new object
44:04 Metaverse: exciting and terrifying
Each week, since 2012, Beyond Social Media hosts B.L. Ochman and David Erickson discuss the most recent topics in online marketing, public relations, advertising and communications.
SHELLY PALMER LINKS
Website - https://www.shellypalmer.com/
Twitter: / shellypalmer
LinkedInL / shellypalmer
Books: https://www.amazon.com/gp/product/B09... (Shelly's book)
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BEYOND SOCIAL MEDIA HOSTS
B.L. OCHMAN
Twitter: / whatsnext
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B.L. Ochman http://blochman.com
DAVID ERICKSON
Twitter: / derickson
Instagram: / deerickson
YouTube: / estrategy
e-Strategy Blog: https://e-StrategyBlog.com
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BEYOND SOCIAL MEDIA SHOW
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