Crowdsourcing Ukraine War Intel - Beyond Social Media Show
In episode 372, B.L. and David discuss new Twitter community features; Metaverse growth; Google Maps espionage; LinkedIn's new marketing community; CNN's terrible ad placement
and lots more!
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0:00 Topics in Beyond Social Media Show #Podcast 372
BEST NEWS
0:49 Twitter has added new features to its communities. Right now, all communities are either Invite Only or Open to all,
3:49 LinkedIn has a new group called Marketing Partner Community that will provide support for digital marketers
5:23 Google maps were actually used to determine that Russian tanks were on the move before Putin even announced the invasion of Ukraine
8:01 Brand reactions to war? Brands have to tread carefully right now
8:42 Gartner study: 25% of people will spend at least one hour a day in the Metaverse by 2026.
10:45 Digital currencies and NFTs will be used in the Metaverse as a virtual economy.
11:49 Here’s a great definition of the Metaverse
12:01 Marketers should be paying attention to the Metaverse now.
WORST NEWS
13:56 CNN unfortunately placed an Applebee's ad next to headlines announcing invasion of Ukraine.
15:35 Brands need to be careful right now because our world changed when war broke out.
16:34 A former law clerk of Supreme Court nominee decided to go on a Wikipedia spree, editing pages of his competitors for the Supreme Court
18:12 YouTube's algorithm sent out incorrect channel suspension notices, then apologized.
19:52 Fake Ukraine War Pages popped up on Instagram the minute the news broke. .
21:32 The fake pages leverage the tragedy to gain followers and then monetize them.
23:24 Instagram says they removed fake War Pages, but there are still a whole bunch there.
24:16 It's actually a clever tactic if you don't have any scruples
SMILES
24:44 I found a beautiful B&W photo of Marilyn Monroe and her cat.
SHINY OBJECTS
25:22 Search Console has a beta that includes both data from both Google Search Console and Google Analytics
25:39 Here are links to four easy video editing apps, some of which are free.
PRO TIPS
27:01 MIT Technology Review shows how not to spread misinformation on Ukraine war..
27:20 YouTube time stamps now have thumbnails corresponding to each chapter.
WEEKLY NUMBERS
28:03 Gartner Report: Facebook Metaverse monthly user base has grown to 300,000
28:22 10,000 separate worlds have been built in Horizon Worlds and Facebook group for creators now has 20,000 members
30:17 Where to find us online.
Beyond Social Media hosts B.L. Ochman and David Erickson discuss the most recent topics in online marketing, public relations, advertising and communications.
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