Maxibon: ManChew
by Publicis Mojo
Peter's Maxibon needed to get the attention of the youth market to re-engage them with the brand. An increasingly difficult task given their media habits as well as their sense of humour. But seizing on a critical insight about their eating habits, that their diet was getting 'soft' with all the late's and fruit juices being consumed, we created a tongue in cheek campaign that was able to grab their attention and get them interested in the brand once again. We introduced a 'man-chew toy' that was built to toughen your jaw muscles and seeded it through digital channels. Not only did we sell out of the Man-Chew toy, but we smashed our sales targets. Getting youth engaged, just takes the right insight and the right execution.
Watch video Maxibon: ManChew online without registration, duration hours minute second in high quality. This video was added by user Publicis Australia 16 April 2014, don't forget to share it with your friends and acquaintances, it has been viewed on our site 13,06 once and liked it 5 people.