James Boag's: Pure Waters
by Publicis Mojo
James Boag's needed to stand out in a beer category that was loud, well established and brash. We needed to discover a truth about the brand that would differentiate James Boag's for the long term. We delved into the heritage of the brand to uncover the insight that James Boag's, brewed in Tasmania, is an extraordinary beer from an extraordinary place and we could use the mystery and intrigue of the land to not only anchor the brand, but create award winning work that stood out from the category.
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