Save 6 Music ads from 2010
These ads appeared on the escalators at Oxford Circus station in the weeks ahead of the BBC Trust meeting to decide 6 Music's fate in May 2010. Trust member would have had to pass these to get to Broadcasting House. The ads must have been paid for by a major fan of the station, but nobody ever found out who...
Backstory....
In February 2010, in anticipation of a review by the BBC Trust, newspaper reports suggested 6 Music might be axed. The review stopped short of recommending closure but noted that only one in five UK residents were aware the station existed, and that it lacked presenters with credibility as music experts. The Times claimed that Mark Thompson, Director General of the BBC, proposed closure as part of a bid to scale back BBC operations and allow commercial rivals more room. A high-profile campaign to oppose closure of the station attracted media attention and led to "#SaveBBC6Music" quickly becoming a trending topic on Twitter. A leading voice in the campaign was Jarvis Cocker, the lead singer for the British band Pulp who presented his own show on BBC 6 Music, Jarvis Cocker's Sunday Service. A Facebook group set up to oppose the proposed closure gained nearly 180,000 members. A campaign was launched to get the song "Joy Division Oven Gloves" by Half Man Half Biscuit to No. 6 in the UK Singles Chart on 12 April 2010 it entered the Singles Chart that week at No. 56 and the Independent Singles Chart at No. 3.
Five months after rumours of closure first emerged, the BBC Trust announced that it was not convinced by the BBC Executive's plans and that the station would not be closed. In February 2010, 6 Music was reported as showing growth in its audience, winning an audience of 695,000 listeners over the first quarter, up 12.3% year-on-year.
Following the proposal to close the station, online listening figures rose significantly. The number of weekly unique online listeners rose to an average of 133,653 in March 2010, up 50 per cent on the previous March. When the RAJAR listening figures were released in May 2010, it was revealed that 6 Music had an average of 1.02 million listeners in the first three months of the year, compared to 695,000 the previous year.
Source: https://en.wikipedia.org/wiki/BBC_Rad...
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