Marketing Magic & eLearning Transformation - with Mike Taylor
Join us for a dynamic episode of EdTalks with host Inna Horvath as she sits down with Mike Taylor to explore how marketing strategies can revolutionize learning and development, creating more engaging and effective training experiences.
About Our Guest:
Mike Taylor is a Learning Consultant at Nationwide, where he specializes in making cybersecurity training both fun and effective. He also teaches as an Adjunct Instructor at Franklin University, sharing his expertise with students in the Graduate Instructional Design and Performance Technology program. Mike’s real-world experience, combined with his role in the Association for Talent Development (ATD), makes him a leading voice in interactive learning and instructional design.
Timecodes:
00:00 Intro
01:00 Rapid Fire Questions
07:00 Approaching Learning Content from a Marketing POV
09: 30 Reasons behind the bigger success of marketing strategies
10:58 Facts about the brain, successfully leveraged in Marketing
13:35 Storytelling in courses
17:50 Advice for eLearning Developers who struggle to implement EdTech to overcome short attention spans
24:01 Necessary EdTech kit for every eLearning developer in 2024
26:17 Ratio between using Tech and Human expertise concerning AI
Connect with us:
Inna Horvath
/ inna-horvath
Mike Taylor
/ miketaylor
About Elai:
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