Watch the 2022 John Lewis Christmas advert
John Lewis has kicked off the festive season, breaking with tradition in its annual campaign with a simple but moving ad to raise awareness of the challenges faced by children in care.
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This year the department store's Christmas ad shows the touching but bruising efforts of a foster dad to learn how to skateboard so he can share the passion with his foster daughter. Claire Pointon, customer director at John Lewis, said the ad was a 'very different story to what we have done before' and was intended to 'make you stop and think and say, "how can I help?"'
John Lewis’s Christmas ad goes back to basics with foster dad’s story ► https://www.theguardian.com/business/...
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Watch video Watch the 2022 John Lewis Christmas advert online without registration, duration hours minute second in high quality. This video was added by user Guardian News 10 November 2022, don't forget to share it with your friends and acquaintances, it has been viewed on our site 704,40 once and liked it 3.3 thousand people.