How to Use MICRO-STORIES to sell anything!
In the world of sales and marketing - stories sell. Using stories in your sale’s presentation can help you move the needle or even close a deal with a prospective client. Stories can engage or evoke and emotional response better than any statistic or outdated sales tactic. Yet storytelling in the world of sales and marketing must be done differently than it is done for entertainment. Time and efficiency is critical as there rarely an opportunity to tell an involved story in a sales situation.
In this video, Brad goes into some tactics on how to present using MICRO-STORIES. Stories that take 30 seconds to tell and can have incredible impact when communicating in a sales environment.
0:00 Introduction
0:05 How Many?
0:22 Stories Memorized
1:04 Micro-Stories
1:32 Don't use the word "Story"
1:48 How long?
2:06 Example Micro-Story
3:00 Explaining the Micro-Story
3:43 Use flesh-and-blood characters
4:14 Learn to Zoom-in and Zoom-out
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