Social Media Trends 2023 | TREND 3: Crack the cross-posting code

Published: 14 November 2022
on channel: Hootsuite
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Our #3 social media trend for 2023 is about cross-posting. Want to read the full report?? Click here: http://ow.ly/5iJ650LE9Mk

Ok, people go to different networks for different reasons. User attention is not a zero-sum game. People on one social platform are often on several others as well. And most social media users spend time on multiple platforms.

More than 84% of TikTok users are also on Facebook and almost 88% of Twitter users are also on Instagram. People don’t only get different types of value from different networks, they explicitly use different social networks for different purposes.

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