Social Media Trends 2023 | TREND 1: Small businesses cozy up to creators
Our #1 social media trend for 2023 is all about the creator economy. Want to read the full report?? Click here: http://ow.ly/Ifyb50LE9Lp
We're seeing that big brands aren't competing for creators as much, which is an opportunity for small businesses to step in.
Larger brands are rethinking their spending—and often, marketing budgets are first on the chopping block. Budget for creator partnerships has been one of the first things to take a hit, with small and midsize content creators saying they’re seeing declining sponsorship offers and more brands backing out of paid deals this year. 🫥
While this pullback in spending is a blow to an already precarious creator economy, it leaves the door wide open for smaller businesses to compete for top creators at lower price points.
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