Impact of User Experience by Hias Wrba - League of Geeks #18
Creating a positive experience for customers and users has become one of the key success factors in the world of digital product design. This talk will outline what the definition of usability and UX is and how a user-centered mindset can shape products and services in a way that enables sustainable success of projects and ventures.
Hias Wrba is Managing Director of UX&I in Munich, a creative tech company supporting its clients to develop digital products with strong focus on user experience. Hias studies philosophy, worked as a copy writer, a journalist, a DJ and in a video store. 2006 Hias discovered UX and the benefits of agile work. In the past years Hias gave talks at many conferences about UX oriented product development.
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