How to Keep Up with Google
Did you know that Google algorithms can be updated several times a day? With constant updates and major core updates throughout the year, as a business and marketing leader, it can be tricky to keep up with the complex systems and criteria and monitor the impact the changes are having on your digital marketing strategy.
In this episode of Digital Marketing Answered™, Digital Marketing Lead, Vogue Phelps, is joined by Performance Director, Clotilde Watson to discuss the consequences of Google changes for businesses and how you can adapt your strategies.
This episode explores:
The consequences of Google changes on your business
Why it's essential to diversify your marketing tactics to adapt
Strategies for monitoring Google changes
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
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Key moments in this video:
00:00 - 00:56 - Introduction to the episode
00:57 - 03:54 - What are Google algorithms?
03:55 - 06:14 - May 2024 API leak insights into Google's algorithm
06:15 - 08:55 - How can companies track the changes by Google?
08:56 - 12:00 - How are search results changing with Google updates?
12:01 - 23:12 - What impact does Google changes have on businesses?
23:13 - 26:30 - Have any sectors been affects by the changes to Google search?
26:31 - 28:21 - How does AI Overview decide what content to utilise in its results?
28:22 - 32:22 - Impact of Reddit posts
32:23 - 38:09 - How businesses can react to Google updates
38:10 - 42:40 - Top tips to adapt and keep up with Google
42:41 - 43:15 - Conclusion
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