Is a Sustainability Strategy Essential for Marketing Today?
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Amelia Fetherstonhaugh, a seasoned marketing and brand manager with over a decade of experience in FMCG retail, not-for-profit, and financial services. In this fascinating and informative episode, Tim and Amelia dive into the essentials for incorporating sustainability into your marketing strategy.
Among other topics Amelia and Tim explore:
• The importance of sustainability in marketing
• Practical steps to get started for businesses to become more sustainable
• The impact of consumer demand for sustainable products
• Avoiding greenwashing and adhering to regulations
• The future of sustainable marketing
Watch the video to discover more interesting insights from their conversation!
What key topics are covered:
An introduction to implementing sustainable practices in digital marketing, how these strategies work, and the benefits they bring to businesses. The importance of sustainability in meeting consumer demand and driving growth. Real-world examples from Amelia’s extensive career and insights on avoiding greenwashing while adhering to regulations and future trends in sustainable marketing.
Amelia Fetherstonhaugh's Bio:
Amelia is a seasoned Marketing and Brand Manager with over a decade of experience in FMCG, retail, not-for-profit, and financial services. She began her career at DDB Group in Melbourne and continued in London, working with major clients like Great Ormond Street Children's Charity, Specsavers, and Procter & Gamble.
Driven by her passion for the environment, she transitioned to in-house roles at purpose-driven SMEs, focusing on sustainable products—from reusable water bottles to biodegradable cleaning supplies. Amelia has seen firsthand how integrating sustainability into business operations not only aligns with growing consumer demand, but also drives impressive eCommerce growth.
Amelia Fetherstonhaugh’s LinkedIn: linkedin.com/in/amelia-fetherstonhaugh
References in this video:
CMA Green Claim Codes: https://greenclaims.campaign.gov.uk/
Bain & Co Reports (Consumer): https://www.bain.com/insights/what-do...
Bain & co Reports (Business): https://www.bain.com/insights/how-to-...
SUBSCRIBE 📢
🔔 Keep in the loop with the latest episodes / @innovationvisual333
This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks
🫶 Enjoyed this episode? Please leave your comments!
Key moments in this video:
00:00 – 01:30 Introduction to the episode
01:31 - 02:27 Introduction to Amelia Fetherstonhaugh and her career in marketing
02:28 – 03:50 Amelia’s career journey and passion for sustainability
03:51 - 05:45 Defining sustainability in business
05:46 – 07:45 Consumer demand for sustainable products
07:46 – 11:30 The danger of greenwashing and regulations
11:31 – 15:50 Starting a sustainability strategy in business
15:51 – 18:22 Impact of sustainability on e-commerce
18:23 – 23:25 Regulation and the future of sustainable products
23:26 – 25:45 Practical steps for marketing leaders
25:46 – 31:04 Reducing digital footprint and sustainable web design
31:05 – 34:06 The importance and examples of being an environmental business
34:07 – 36:30 Balancing technology use and sustainability
36:31 – 38:19 Final thoughts and key takeaways
_________________________________________________________________________
About Innovation Visual:
Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website ➞ https://bit.ly/3HbHnVA
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ [email protected]
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
#DigitalMarketingAnswered #SustainabilityInMarketing #MarketingStrategy #EcoFriendly #GreenMarketing #InnovationVisual #MarketingPodcast #BusinessGrowth #SustainableBusiness #digitalmarketingnews
Watch video Is a Sustainability Strategy Essential for Marketing Today? online without registration, duration hours minute second in high quality. This video was added by user Innovation Visual 27 September 2024, don't forget to share it with your friends and acquaintances, it has been viewed on our site 1,68 once and liked it people.