Google keyword bidding 101: google adwords keyword estimator?
on channel: iIT
This vid helps get started w/ Google keyword bidding.
i. The Google Ads Keyword Planner (formerly called the Keyword Tool) is a free tool provided by Google that allows marketers and advertisers to research keywords and get data on search volume, competition levels, and cost estimates for those keywords. It's a valuable resource when planning paid search campaigns on Google Ads.
Some of the main features of the Keyword Planner include:
- Finding new keyword ideas related to your product/service
- Getting historical statistics on search volume for keywords
- Seeing competition levels and suggested bids for keywords
- Multiplying lists of keywords to get volume data
- Forecasting approximate costs and click volumes
To effectively use it, you'd typically enter some seed keywords related to your business, product categories, or targeted searches. The tool then provides related keyword ideas and data to analyze their potential.
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