Houzz construction software 101: What is the difference between Houzz and Houzz Pro?
This vid helps get started w/ Houzz construction software.
i. Houzz and Houzz Pro are two different aspects of the Houzz platform, designed to cater to different users and needs:
*Houzz*
**Target Audience**: Primarily homeowners and individuals looking for home improvement ideas, inspiration, and professionals.
**Features**: Users can browse through photos of home projects, save ideas, read articles, and connect with home improvement professionals. It’s a platform for discovering design trends, getting inspiration, and finding local contractors or designers.
*Houzz Pro*
**Target Audience**: Home improvement professionals, including contractors, designers, architects, and other service providers.
**Features**:
**Business Tools**: Includes lead management, project management, and client communication tools.
**Marketing**: Provides features for creating a professional profile, showcasing work, and connecting with potential clients.
**Advertising**: Offers options for paid advertising to increase visibility and attract more clients.
**Analytics**: Access to detailed analytics and performance metrics to help professionals track their business performance.
In summary, *Houzz* is more about providing inspiration and connecting homeowners with professionals, while *Houzz Pro* is tailored to helping professionals manage their business, enhance their online presence, and attract new clients.
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