Running Out Of Places To Put Ads...What Now?
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Over the past years, you’ve probably noticed way more ads all across YouTube and far fewer ways to effectively block them. As YouTube grows into a mature platform, YouTube is having to shift their focus from growing their audience to better monetizing their existing audience which of course includes more ads. But, this model can only take them so far. Eventually, social media platforms will become so ad-ridden that people will no longer want to use the platforms, at least not as much. Not to mention, adding more ads is very much a diminishing returns strategy when it comes to monetizing social media. That’s why social media platforms are pivoting to direct monetization efforts, specifically subscriptions. YouTube has had YouTube Premium for years now but more recently Facebook jumped onto the bandwagon as well with a paid premium version of Instagram. This video explains the evolution of social media monetization and the future of subscriptionized social media.
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Timestamps:
0:00 - Ads Galore
1:58 - The Friction Of Ads
5:57 - Adless Social Media
9:09 - The Inevitable Fate
Thumbnail Credit:
Chip Somodevilla / Getty
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This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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