The Mercedes EV Disaster...What Happened?
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Mercedes Benz is one of the most iconic automakers ever known for its luxurious cars and opulent designs. More recently though, they’ve had a difficult time switching over to electric. One of the main reasons for this is that Mercedes has confused EV efforts with modernization efforts. They’ve gone over the top when it comes to modern interior and exterior designs, and while the new interior designs were well-accepted, the new exterior designs were not. The general sentiment seems to be that all EQ vehicles look like eggs. And while this is great for reducing drag, this isn’t exactly what Mercedes buyers are looking for. It does seem like Mercedes is learning from this lackluster reception though as they are ditching the EQ lineup altogether and sticking to their traditional cars that just happen also to have electric variants. This video explains Mercedes's EV effort and why the luxury car company has had so much difficulty pivoting to electric.
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Timestamps:
0:00 - The EQS
2:32 - A New CEO
5:59 - The EQ Disaster
10:00 - Ditching EQ
Thumbnail Credit:
Diego Delso - Wikipedia Commons
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