Forecasting at The Trade Desk: From Trillions of Potential Impressions Down to Just a Few Metrics
A talk by Ed Norton and John Riddell from the Trade Desk.
“Forecasting is the hardest problem in advertising” Jeff Green (TTD CEO)
In this talk we’ll go through the challenges that forecasting presents and how we’ve overcome them at TTD. We’ll show how we’ve set up a system that produces forecasts in seconds and how we validate that our forecasts are trustworthy for our clients.
This session was part of the Data Science Festival Sandbox Sessions in 2023. Find out more at https://datasciencefestival.com/event...
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