The Russian landscape of major VOD-platforms
Following global trends, the Russian media content market has faced considerable changes over the last several years. New technologies and digital transformations have significantly influenced the distribution channels structure, advertising strategies and terms of subscription. New industry players have enhanced competition for fresh talents and original content, and all of this has resulted in new partnerships and billions in investments.
Talking points to be shared with moderators and speakers:
How all the changes drive customers behaviour?
How should key players use the “favorable” pandemic situation, stay relevant for a customer and not go bust like international majors, who are spending $40 billions on original content production annually?
How do original content players compete with ecosystem bundles with large loyal customer base?
What market conditions will allow you to attract foreign financing through co-production, licensing, strategic partnerships or public markets?
What is the target of the game and who will drive market evolution in Russia – diversified media holdings, specialized VOD platforms, ecosystems, international majors or any combination of it?
Participants:
Denis Gorshkov, CEO at more.tv
Yulia Mindubayeva, CEO at START
Yana Bardintseva, CEO at OKKO multimedia service
Roman Petrenko, Managing Director of GPM ETV (Premier)
Moderator:
Evgeny Pokalyukhin, Director, Investment Banking, Renaissance Capital
Date of recording: June 8, 2020
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